The campaign was executed in two parts:
1. Social-Sharing: 12 influencers were asked to share their excitement for the app and implore their followers to download it and follow their accounts on the new platform.
2. Sponsored Content: 5 influencers were asked to create â€śWhipclipsâ€ť from two live TV showsâ€“Dancing with the Stars and the Justin Bieber Roastâ€“and provide commentary while sharing the clip out to their Facebook or Twitter followers.
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