The Influencer Marketing Manifesto By Brian Solis
Altimeter companyâ€™s research reveals that Influencer Marketing is on the cusp of becoming one of the largest areas of marketing investment for both agencies and brands. The Influencer Marketing Manifesto is an in-depth study of both marketers and influencers that uncovers insights into:
- Whatâ€™s the difference between celebrity endorsement and influencers
- Influencer Marketing ROI and measurement
- How to find the right influencers
- Working with and managing influencers
- Influencer Marketing budgets and how to pay influencers
- Selecting the right Influencer Marketing solution
So how do you leverage the authentic voices of influencers to connect your brand / product to new audiences? The key to making this engagement work is to appreciate, empathetically, the currency between a creator (influencer) and their fans.
Why Influencer Marketing?
Marketers view authentic storytelling as the most important aspect of Influencer Marketing. Influencers believe that itâ€™s an honest and authentic voice that keeps their audience engaged (71%).
Measuring Influencer Marketing?
The ROI of Influencer Marketing can be vastly improved by first defining the â€śRâ€ť (return) as related to cause and effect against a current measured state. Influencers mostly look into traffic as a success metric, while marketers typically look at engagement.
In an age of banner blindness and adblocking, as well as the rate at which influencer impact and budgets grow, Influencer Marketing is shaping the industry and innovative marketers are increasing their investment.
To succeed with Influencer Marketing, marketers must respect influencers and understand the power of influence and the value of social capital. Complete the form to download the full report and learn how to harness the power of Influencer Marketing for your brand.